SELECTED WORK

Real businesses, real builds.

A selection of live client sites spanning wellness, beauty, and travel — designed, developed, and launched to support each business's growth.

El Retiro Holistic Spa

Wellness & Spa

A calming, conversion-focused site for a holistic spa, built to showcase premium wellness services and make booking effortless.

The Challenge

Bookings relied entirely on phone calls and DMs, the old site wasn't mobile-friendly, and the spa was nearly invisible in local search results.

Our Solution

Designed a calming, mobile-first site with an embedded booking calendar, a clear treatment menu, and on-page SEO tuned for local wellness searches.

Tools Used

Webflow Calendly Google Analytics Local SEO

Measurable Results

+180%Online bookings
0.9sPage load time
+65%Organic traffic
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Beauty Buffet NYC

Beauty & Aesthetics

A NYC-based beauty clinic's digital home — treatments, gallery, and booking brought together under one polished, on-brand experience.

The Challenge

The existing site was outdated, loaded poorly on mobile, and had no gallery to showcase real client results — a major trust gap in beauty services.

Our Solution

Rebuilt the site mobile-first with a before/after gallery, an integrated Instagram feed, and a streamlined booking flow from every treatment page.

Tools Used

Squarespace Instagram API Google My Business Booking Integration

Measurable Results

+92%Mobile conversions
+140%Appointment requests
1.4sPage load time
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Zimbotsa Travel

Travel & Tourism

An Africa-focused safari and travel agency site built to turn destination inspiration into personally guided bookings.

The Challenge

Complex, multi-day safari itineraries were hard to browse online, and there was no clear path for visitors to inquire about custom trips.

Our Solution

Built destination-based browsing with rich itinerary pages, plus an inquiry form tied directly into an email automation and CRM workflow.

Tools Used

Custom CMS Email Automation CRM Integration SEO

Measurable Results

+110%Trip inquiries
+48%Avg. session time
-38%Bounce rate
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Oshun Wellness

Health & Wellness

A health and wellness practice site structured around services, testimonials, and a clear path to booking a consultation.

The Challenge

Visitors had no easy way to book a consultation online, and the practice lacked the trust signals needed to convert first-time visitors.

Our Solution

Added a testimonials carousel, clear service breakdowns, and a one-click consultation booking flow embedded directly on every page.

Tools Used

Webflow Booking Software Testimonials Carousel SEO

Measurable Results

+75%Consultation bookings
-29%Bounce rate
+52%Conversion rate
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SB Virtual Health & Wellness

Virtual Healthcare

A virtual functional medicine and wellness practice presented with a warm, trustworthy identity built to convert visitors into clients.

The Challenge

As a virtual-only practice, the brand needed to build trust without a physical location, and the service offering wasn't clearly explained.

Our Solution

Developed a warm visual identity, clear service pages explaining the virtual care model, and an embedded scheduling widget for new patients.

Tools Used

Custom Design System Scheduling Widget Secure Contact Forms SEO

Measurable Results

+130%New client sign-ups
+44%Mobile traffic share
+60%Avg. session time
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PROOF OF RESULTS

Real growth, real dashboards.

A look at actual store performance for a client we've supported on Shopify — Mourinani Beauty & Accessories — showing consistent growth in sales and orders over time.

Shopify analytics dashboard showing last 7 days of sales for Mourinani Beauty & Accessories

Last 7 Days

Gross sales up 2%, orders fulfilled up 44%

A snapshot of short-term momentum — steady weekly sales with a strong jump in fulfilled orders and a healthy 54% returning customer rate.

Shopify analytics dashboard showing last 365 days of sales for Mourinani Beauty & Accessories

Last 365 Days

Gross sales up 422% year over year

The full-year view tells the real story: gross sales climbing from a small base to over $1M, with orders fulfilled up more than 300%.

Shopify analytics dashboard showing last 90 days of sales for Mourinani Beauty & Accessories

Last 90 Days

Gross sales up 15%, orders up 22%

Consistent quarter-over-quarter growth, with average order value holding steady and a strong 42.5% returning customer rate.

Screenshots pulled directly from the client's live Shopify Analytics dashboard.